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        Alexandra Wallace is a Central Coast, California based photographer of fashion and weddings.

        Photography by Alexandra Wallace – Brand Design by Amarie Design Co.


        Alexandra is a photographer known for her striking, editorial style portraiture. Whether she is working with former classmates from high school or Hollywood celebrities, her goal is to provide a relaxing experience that results in beautiful imagery. She cherishes the moments she captures, and the down-to-earth relationships she has with her clients. She was seeking a visual update to accurately reflect her brand identity. Our intention with her brand design refresh was to highlight the editorial focus of her work as a photographer, while also reflecting the sense of connection that she fosters in her shoots. The branding style also needed to maintain its versatility, to coordinate with the variety of work Alexandra shoots and the kind of clientele she would like to continue attracting. The art direction was inspired by typography-heavy design, bold statements, crisp lines, black and white, and simplicity.

        We mixed simplicity with a touch of boldness to create timeless brand design that would represent her as a photographer and artist as she continues to evolve. For her primary logo, we designed a statement-making word mark accompanied by modern typography for her tagline. The small “AW” monogram and “X” accent were incorporated as subtle secondary elements to complement the word mark. We achieved a crisp, clean look through a minimalist-inspired approach with modern details. The collateral design included a business card featuring one of her photographs with a touch of gold foil.



        Primary Wordmark for Minimal Modern Branding Suite Brand Design for California Photographer Alexandra Wallace

        Branding and Design for California Photographer by Central Coast Creative Studio Amarie Design Co.

        Primary Logo for Central Coast California Photographer Alexandra Wallace overlay with Urban Wedding Portrait

        Gold Foil Business Card Design for San Luis Obispo Fashion and Wedding Photographer Alexandra Wallace

        Secondary Brand Marks for Central Coast Photographer's Branding Design by Amarie Design Co.

        Brand Design for Editorial Style Fashion and Wedding Photographer Alexandra Wallace

        Branding and Brand Design for Central Coast California Engagement and Wedding Photographer

        Photograph of Bohemian Bride in Lace Covered Gown - Brand Design for Photographer Alexandra Wallace