Highspire Whiskey was created by winemaker Austin Hope, who set out to create “A New Class of Whiskey,” while remaining true to the roots of pre-prohibition American rye whiskey. If you were drinking whiskey in pre-prohibition days, you were likely drinking Highspire. Today, their mission is to bring back the essence of this famed pre-prohibition American whiskey by reintroducing the country to Highspire.
I worked together with Hope Family Wine’s graphic designer Bahadir Bedenlier to design this full-page advertisement for The Tasting Panel Magazine’s September issue. Tasting Panel Magazine is the most widely circulated trade publication in the beverage industry, so it was paramount to design an impactful page that could capture the eyes of key decision makers in the industry.